Now I’m not exactly the coupon-clipping kind of guy, but when I run into an offer that’s so relevant to me, I simply can’t resist it. Millions of you are like that too. And guess what? Millions of you check your email more often than your actual mailboxes.
Have “email only” offers in the bill holder. Test different offers to see what works like a free birthday dinner up to $xx, or free gift on their next visit. This gives your employees a reason to ask the customers for their addresses.
Considering you play the most important role in making your business succeed, your outlook and attitude can really affect staff and your store. So do you view a glass as half-full or half-empty? Do you believe in abundance or scarcity? The half-empty mentality should be avoided. The world wants abundance, so create it and avoid scarcity thinking at all costs (no pun intended!).
As soon as you get a new client, thank them for doing business with you. Send them a thank you note, an extra report or something of value. Let them know that you appreciate their business and show them you care about them. One small act that shows how much you value your new client can create a client for life.
Here you can see we don’t really want an answer to these questions – that would be too much information (TMI) about grand papa. We just want to inform clients of this new product and service that we offer, and we do it in the form of a wendyswantstoknow. Market research surveys get high readership. Clever, huh?
If you managed to do all the above, which is not easy by the way, I can assure you that anyone who wishes to give your brand a bad review will think twice. No one wants to look utterly ridiculous! When you your homework, you will proactively conquer your enemies in actions not just words.
11. When the move is complete, take the time after the move to fill out a customer satisfaction survey (scorecard). Providers are awarded DOD business based on their survey scores.