Being a small business is always a struggle. Always watching the books and looking for savings. Marketing is something that any business can not overlook. It is an essential part of any successful package and can be very expensive.
Are you changing your marketing strategy on a weekly or monthly basis? WRONG. You had better have confidence in your strategy (or your consultant) from the start. Nothing works if you don’t believe in it 100% from the beginning. Switching around what you’re doing on a constant basis and you’ll end up running circles.
Getting people to raise their hand and self identify themselves as having interest in your services is a time tested method for effective business development. But whatever method you use to make people aware of who you are and what you do is simply an activity. Sending letters. Making cold calls. Writing articles. Giving a speech. None of these are your marketing strategy. They’re parts of your marketing strategy. It’s important to always remember that they are simply activities.
Fine, you say. You’ll be creative and find other ways to get people to notice your book. Go for it! Every small publisher should embrace the principles of Wildposting.
You can also use forum marketing method to drive traffic. You visit forums in your niche market and give something useful to the communities and then you add your signature in the end. This helps to drive traffic as well. In fact, you build your presence in the communities. The objective is again to brand your self as an expert.
Make sure you always include a call to action in all of your marketing material. There are way to many businesses out there that think that can just mail their customers a pretty brochure and then they will come running. In order to have a steady stream of business, you need to make sure that you tell your customers exactly what you want them to do in every marketing piece that you send out.
And one way to do that is by using the humble little postcard. Unlike the internet, the postcard has been around a long time. Since about 1750. The post card has street cred.
Still, before you put all your effort into working for someone else, consider what you can do from your home. You will be surprised at just how successful a stay at home mom can become!